For lenders and fintech
Cost per disbursal, not just cost per lead.
In lending, a lead is only the start. Most applicants drop off at KYC or get rejected. AdsAssist connects your ad spend to applications, approvals and disbursals, so you know which campaigns bring loans that actually get paid out.
Priya S.
Google Ads · L1 Personal Loan · keyword “personal loan online”
Lead
Cost per lead
₹224
Application
Cost per application
₹963
Approved
Cost per approved
₹2,240
Disbursed
Cost per disbursed
₹4,917
Moved to Lead by pixel
Sample data
The problem
Your ads are judged on the wrong number.
Cheap leads, poor approvals.
A campaign with a low cost per lead can bring applicants who never pass credit checks.
Disbursals sit in your loan system.
Your ad team never sees them, so they keep buying more of the same leads.
Google and Meta learn from form fills.
Their bidding chases people who fill forms, not people who get approved.
Still getting your ad report in an Excel sheet?
Stop waiting for a sheet. Get answers.
Your ad report arrives as a Google Sheet once a week or once a month, showing leads and cost per lead. It never tells you which ads brought approved applicants. With AdsAssist you open one dashboard whenever you want, updated every 15 minutes, and see every stage of your funnel by campaign. No more waiting for the weekly report.
How AdsAssist works for you
From ad click to disbursal.
- 1
Lead.
An applicant clicks your ad and fills the form. AdsAssist records which campaign and keyword they came from.
- 2
Application and approval.
Your loan system sends each stage to AdsAssist by API, or a daily file of the previous day's numbers.
- 3
Disbursal.
AdsAssist shows applications, approvals, disbursals and disbursed amount next to your spend.
- 4
Better bidding.
Approvals go back to Google and Meta as conversions, so they look for more applicants who qualify.
What you get
Numbers your business actually runs on.
Cost per approval and cost per disbursal by campaignComing soon
Disbursal % and spend as a share of disbursed amount next to your ad spendComing soon
Pipeline stages up to disbursal set your way
Audiences of approved applicants who have not taken the loan yet, to bring them back
Privacy built in: contact details are hashed before they go to any ad platform, and people who opt out are never uploaded
FAQ
Questions people ask
Our loan system is custom-built. Can it connect?
Yes. It can send data through our API, a webhook, or a daily file. AdsAssist accepts JSON, form data, XML or CSV.
Do you need our customers' financial data?
No. AdsAssist needs the stage (applied, approved, disbursed) and the amount. It does not need credit scores or bank details.