Terms of Service

AdsAssist is for businesses. You must be at least 18 and use it for your business or your clients' businesses, not for personal or household use.

• Give us accurate details and keep them up to date.
• Keep your password safe. You are responsible for everything done under your account, including by team members you invite.
• Tell us at once at office@bda.co.in if you think someone has used your account without permission.
• Agencies are responsible for the client workspaces they create and for having their clients' permission to connect their ad accounts and data.

AdsAssist reads data from your Google Ads and Meta accounts, tracks visits and forms on your websites, matches leads to campaigns, and shows reports, insights and alerts. When you switch these on, it also sends conversions and audiences back to Google and Meta.

• Read-only for campaigns. AdsAssist does not create, edit, pause or change your campaigns, bids or budgets.
• Updated every 15 minutes, not real-time. Google and Meta revise their own numbers for days, so figures can change.
• Features marked "coming soon" or "beta" may change, be limited, or be removed.

When you connect an ad account or another tool, you allow us to access it on your behalf for the Service. Your use of Google and Meta stays subject to their own terms and policies. We are not responsible if a platform changes its API, limits access, or suspends your account. You can disconnect any account at any time.

When you use the pixel, API, webhooks or lead imports, you decide what data about your visitors and leads is collected. For that data you are the Data Fiduciary and we are your Data Processor under India's Digital Personal Data Protection Act, 2023. You agree to:

• Have a privacy notice on your websites that tells visitors you use AdsAssist for tracking and advertising, and get their consent where the law requires it. Consent mode in the pixel can help with this.
• Have the right to send us any lead or customer data you upload, and to have it sent to Google and Meta when you switch that on.
• Not use AdsAssist to collect passwords, card or bank details, government ID numbers, health information, or other sensitive data.
• Not use AdsAssist on websites or apps aimed at children under 18.
• Follow the laws that apply to your marketing, including data protection, consumer protection and anti-spam laws.

We process this data only to give you the Service, as described in our Privacy Policy. A Data Processing Agreement is available on request.

• Break the law, or Google's or Meta's advertising policies, using AdsAssist
• Try to get into accounts, workspaces or data that are not yours
• Copy, resell, or reverse-engineer the Service, or build a competing product from it
• Overload or disrupt the Service, or get around rate limits or security
• Upload malware or harmful code

We may suspend access if we reasonably believe you are doing any of these, and we will tell you why where we can.

• Plans and prices are set out in your order or quote.
• Fees are in Indian Rupees and exclude GST, which is added to your invoice.
• If a payment fails, we may limit your account after telling you.
• We will give you at least 30 days' notice before a price change affects you.

• Your data stays yours. You own your account data, ad data and lead data. You give us permission to use it only to run, secure and support the Service.
• Our software stays ours. BDA owns AdsAssist, its code, design and brand. We give you a limited right to use it while your account is active.
• Feedback. If you send us ideas or suggestions, we may use them without owing you anything.
• Anonymous statistics. We may use combined, anonymous statistics that cannot identify you, your clients or any person, to improve the Service.

AI summaries and action lists are produced automatically from your data. They can be wrong or incomplete. Check them before you act on them; decisions about your campaigns stay with you.

AdsAssist helps you understand your ads. We do not promise any level of leads, sales, revenue or return on ad spend. Attribution of a sale to a campaign is a best estimate based on the data available, and can differ from Google's, Meta's or your CRM's numbers.

The Service is provided "as is". To the extent the law allows, we do not give any other promises, for example that the Service will always be available or error-free.

To the extent the law allows:

• We are not liable for indirect or consequential losses, such as lost profits, lost revenue, lost data, or ad spend.
• Our total liability for any claim is limited to the fees you paid us in the 12 months before the claim.

Nothing in these terms limits liability that cannot be limited by law.

You agree to cover our reasonable losses and legal costs if a third party makes a claim against us because of the data you sent us, your websites or ads, or your breach of these terms.

• You can close your account at any time from settings or by emailing us.
• We may end or suspend your account if you seriously break these terms, or with 30 days' notice for any other reason.
• After your account closes, you can ask to export your data within 30 days. After that we delete it, as set out in the Privacy Policy, except where the law requires us to keep it.

We may update these terms. For significant changes we will tell you by email or in the app at least 15 days before they take effect. If you keep using the Service after that, the new terms apply.

These terms are governed by the laws of India. The courts in New Delhi have exclusive jurisdiction. Before going to court, both sides will try to settle the dispute by talking for at least 30 days.

BDA Technologies Private Limited, 207, Plot No. 31A, Unione Residency, Behrampur, Ghaziabad, Uttar Pradesh 201009.
Email: office@bda.co.in